Radio, as we still call it, has nothing to do with technology or how audiences connect with information, entertainment and companionship. It will always be about content.
Forty-some years ago we who worked in AM radio sweated bullets over the sudden tsunami of newly-viable FM radio. The technology geeks warned us that it was the end of our world.
It wasn't.
Now the hand-wringers are screeching about the impending end of radio wave propagation and the industry it created. The future, they warn us, is in streaming 4G apps and in content clouds. Radio, as a technology, will probably soon be dead.
So, what?
There will always be a new and improved technological means of delivering voices and images to a world hungry for information, entertainment and companionship.
Let the geeks wring their hands over how to deliver the content. The source of creation can never change.
The source, of course, is you.
Coming up: the process.
1 comment:
From your mouth to God's ears.
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